“Glocal” working: a short introduction (Barbara Bertagni, Michele La Rosa and Fernando Salvetti)

To live and work in our “glocal” (global & local) world, we have to be innovative as “outsiders” able to see the same things in many different ways. Being an “outsider” is both a challenge and a competitive advantage. If we see and think differently about a business need, a problem, or a market’s niche, we have a good chance of coming up with an out-of-the-box approach - one that’s original, unique and competitive. So we need some cross-cultural intelligence. Cultural intelligence is the ability to bridge and benefit from the cultural complexity of people with different nationalities, professional backgrounds and fields, personalities and organizational cultures. Cultural intelligence combines the emotional, cognitive and practical dimensions of cross-cultural encounters and ensures more effective and fulfilling cross-cultural collaboration. Cultural intelligence means being skilled and flexible about understanding a culture, learning more about it from ongoing interactions with it and gradually reshaping your thinking to be more sympathetic to the culture and your behavior to be more skilled and appropriate when interacting with others from the culture.

Today cultural intelligence is a big challenge; the cognitive paradigms, the relational schemas and the value systems among cultures have been shown to vary significantly, not only among different countries, but also among professional people working in the same corporation. For instance, people from different cultural backgrounds are likely to have different attitudes towards hierarchy, ambiguity, achievement orientation, time and working with others.Do we know how to understand the implicit, basic assumptions that guide people’s behavior in different areas of our world? Do we know how to interpret the explicit norms and values that guide a foreign society? Starting with these questions, or with similar ones, we may draw up a scheme useful in understanding a new business context and, at the same time, develop our own cognitive maps - intellectual flexibility, creativity, ability to innovate – in the “glocal” world. We must learn to be like Proteus – flexible enough to adapt with knowledge and sensitivity to each new cultural situation that we face. We are all becoming “glocal” people and everyone can learn to be more culturally intelligent.